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ABOUT US

We believe there is always a better solution.
With the help of the latest technology, and years of experience in market research, we can provide bespoke solutions customised to your challenge.

ConLab- Online Immersion

線上質化調查平台,打破市場研究原有的限制, 幫助品牌走進消費者的生活, 在他們考慮與做決定的當下參與其中, 並能夠找出行為模式

Customised Market Research

專業的策略與市場研究人員, 與您一起拆解商業課題, 透過最適合的線上線下市場調查工具整合, 帶領您一起找到最需要的答案

Marketing Service

許多好的產品, 離成為一個好的品牌僅有一步之遙, 如果您是生產商, 想要建立自己的品牌卻苦無行銷團隊, 我們有多年品牌與傳播操作經驗的資深人員可以協助您的企業, 跳過摸索過程, 成功建立品牌

SERVICES

We provide a range of solutions through our design, from product innovation to user experience understanding, please reach out to us for your needs.

PRODUCT INNOVATION

Sourcing the best ideas from the key opinion leaders, your expert consumers, or anyone who can create a spark for your team

ONLINE IMMERSION

Research can be done in many ways, we have the best in class solutions to conduct online immersions.

ONLINE QUANTITATIVE

From new product ideas to communication solutions, we can help you to get the useful input and recommendations that you can act upon

CROSS REGION MARKET UNDERSTANDING

Wanting to test the product in a different market with a reasonable price? we have the solution that can help you to do cross boarder studies at the local price

CONTENT EVALUATION

Content creation is a big investment for many brands, we can help  you to create the best content and make sure the right message is being delivered.

CONSUMER EXPERIENCE

How to make sure that they love you at the first time they use your service? and make sure you can solve whatever obstacle stands between you and the best class CX design?

OUR CLIENT

We have years of experiences across many industries, and we are the number one choice for many prestiges international brands.

OUR TEAM

VIVIAN LUAN
FOUNDER
超過20年的市場調查經驗, 不只是個專業的座談會主持人, 更是一個可以幫助解析生意課題的市場調查顧問
JENNIFER LIU
MANAGING PARTNER
10年以上品牌與傳播策略的經驗, 從本土品牌建立, 到跨國的品牌策略, 市場研究, 行銷與傳播策略擬定
ADA YANG
MARKETING DIRECTOR
資深的行銷與傳播規劃人員, 多年代理商與品牌端的工作經驗, 協助沒有行銷團隊的客戶, 建立與執行行銷計畫

OUR NEWS

數據與洞察 DATA VS Insight

Beats by Dr. Dre 的 首席行銷長 CMO 來分享他的心得, 他說雖然他之前常常在公開場合說, 數據data並不重要, 但是其實他真正的意思是Insight (洞察) 更重要, 從數據中做出跟別人不一樣的判斷跟決定, 都是因為看到了洞察. 從2012 年的KG campaign, 2014 世界杯的 “ the game before...
March 6, 2017

生意的成長從哪裡來?

克雷頓. 克里斯丁生   「世界級的頂尖管理大師。」──《經濟學人》(The Economist) 「近五十年來最具影響力的商業理論家之一。」──《富比世》(Forbes) 「世上最具影響力的商業思想家。」──《紐約客》(The New Yorker) 非常榮幸可以聽到大師親自解說要如何創新才能讓企業持續成長 50分鐘之內沒有一句話是多說的,講完全場起立鼓掌 其中提到麥當勞增加奶昔銷售的案例,讓我們更清楚「觀察式質化研究的重要」 當初麥當勞想增加奶昔的銷售,找來愛用者做座談會,在用這些人需求的共通性來做產品的改變,卻毫無成長。結果他們跑去店裡觀察來買的人,並且追出去問「雇用」奶昔是想完成什麼「工作」?沒「雇用」奶昔的時候「雇用」了什麼?才發現這群在早上8:30來買奶昔的人是一隻手開車上班的人,要開兩個小時的車,所以另一隻手很無聊,希望有個東西可以拿著,並讓他飽到10:30。 他「顧用」過香蕉,但一下就吃完了,手還很黏; 他「顧用」過Sneakers巧克力,但吃完太有罪惡感; 他「顧用」過貝果麵包,結果因為要塗奶油跟果醬,結果手不夠用;...
March 1, 2017

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WHERE TO REACH US

You can reach us at the following address:
4F, No 120, Sec. 2, ChienKuo N. Rd., Taipei, Taiwan, R.O.C. 10483

EMAIL US

Email your issues and suggestion and the following email addresses:
info@answer-global.com

WANT TO CALL US?

From Monday to Friday, 10:00 – 18:00, call us at:
+886225091310

BEST SUPPORT

We take your issues seriously. For every question you ask we will provide an answer.

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